RESEARCH ON NARRATIVE
Psychological Horror is an element of fiction, not tied to a particular genre (it manifests itself in many stories which are not identified as "horror stories"), which aims at creating horrific or unsettling effects through in-depth use of psychology.
This may involve replacing physical threats with psychological ones (e.g. madness), thorough exploration of the mind of the involved protagonists (including the bad guys/Monster of the Week), replacing overt displays of horror by more subtle, creepy details, and so on. Often overlaps with Surreal Horror.
SOURCE: http://tvtropes.org/pmwiki/pmwiki.php/Main/PsychologicalHorror
TYPICALITY
A major factor is relevance. In order for a horror film to be seen, it has to be relevant to potential viewers. This relevance can take the form of universal relevance – capturing the universal fear of things like death and the unknown, it can take on cultural relevance dealing with societal issues. Audiences can find subgroup relevance – groups like teenagers which many horror films are about. Lastly, there’s personal relevance – either in a way that identifies with the protagonist or in a way that condemns the antagonists or victims to their ultimate fate.
SOURCE: https://www.emaze.com/@ALOCQQZZ/Psychological-Horror-Narratives
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